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About MYP

While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity – MYP introduction of a new idea, solution, process, or product based on a Creative problem solving process leads to purposeful innovation, as well as innovation implementation to our business solutions in support of start-ups, professionals and entrepreneurs and SMEs.

MYP has been among the leaders in digital marketing for a long time and with no signs of the industry slowing down, we aim to continue well into the future.

MYP Online Marketing Ltd (MYP) is an innovative, progressive, Limited Liability Company offering comprehensive online marketing solutions and marketplace services to Corporations, Companies, SMEs, Entrepreneurs, Professionals and Start-ups in Mauritius and Rodrigues through its Yellow Pages platform.

Following the soft re-launch of Mauritius Yellow Pages (under yellow.mu), the services and tools within the platform were reviewed, re-developed and expanded to provide further support for SMEs, professionals and in particular Entrepreneurs and start-ups. As such MYP has from the offset taken the initiative to help Start-ups and Entrepreneurs to obtain seed funds and investment by establishing an online platform for them to sign up to and for investors seeking projects to invest in. We have a small group of professionals that evaluate and guide the Start-ups and Entrepreneurs before presenting their project to potential investor(s). We have already had success with this programme that was introduced mid-2017.

We welcome and seek a dynamic spectrum of clients; from standard businesses to extraordinary ultramodern, leading edge entrepreneurial ventures.

With the expansion of the MYP network it is important we have a team of committed staff, who always strive to deliver the best services possible. The MYP team consists of both young professionals and those with long term business and online marketing experience. This fusion of innovation and experience creates high quality, progressive, comprehensive online marketing solutions for MYP clients. MYP prides itself on providing a personalised service tailored to the clients’ needs.

MYP does not provide "boxed" solutions but embraces revolutionary technology and software, and seeks to integrate these innovations, and/or custom design them to fit the exclusive needs of each client and in particular start-up businesses and "Entrepreneurs''. To this end we have created customised packages to be able to provide a special price for comprehensive services and give entrepreneurs and SME’s an overview of costs so they can plan their budgets accordingly. These packages also establish a basis that clients can use to understand what is needed on a global level to effectively run their business, but can also discuss any services that they do not require or may need extra support with.

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Our mission is to build a foundation on intellectual technology capital; where we, with our partners and clients, develop specific tools and methodologies custom tailored to yours and others business needs.

The MYP goals are:

- To use the new Yellow Pages (Yellow Pages) concept to establish the connection between consumers and vendors by creating and maintaining a quick and user-friendly portal accessible to all;
- To continuously innovate and add new features to our services, making Yellow Pages the leading online directory and marketing service provider within the Indian Ocean under Y-Click umbrella;
- To facilitate local online commerce under #ThinkLocal and #BuyLocal;
- To facilitate online payment solutions;
- To provide a reliable and authoritative platform where entrepreneurs can connect with educators, mentors and partners;
- To be a facilitator for female entrepreneurship;
- To take a comprehensive approach to every project; be with you every step of the way and throughout the lifecycle of your technology.

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The MYP company vision is to realise the expansion of our Yellow Pages platform to cover all the countries and territories within the Indian Ocean and Africa, and increase local commerce and trade between these countries, as we expand the leasing of the YP marketplace platform and online marketing services with our progressive Yellow Pages platform as the foundation.

On a social and cultural level we also seek to negate years of patriarchal dominance by enabling the growth of female entrepreneurship within Mauritius and the wider region. Through Digital Quarters we aim to empower disadvantaged youth into employment or entrepreneurship.

To help realise this vision, MYP itself seeks to become a female-led company by discovering women with the entrepreneurial spirit to become share-holding decision-makers within the organisation.

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Our industry is perpetually evolving, and we ourselves have evolved with it over the years. Mauritius Yellow Pages (MYP) started in 1996, supporting businesses to establish their credibility, online visibility and facilitating their connection with consumers. Subsequently, we constantly update the Yellow Pages based on the latest technology and now, also 25 years later, we still help businesses and brands execute every level of digital marketing.

In 2014, our creative thinking director decided to start the redevelopment of the Yellow Pages’ platform, and business structure to become an innovative and progressive company, with the aim of developing our platform to expand into the Indian Ocean and Africa, and start a license concept for the YP platform.

In 2016, Mauritius Yellow Pages received a facelift, and at the same time a couple of new features were introduced. In 2018, the soft launch of the new Yellow Pages platform (Yellow.MU) introduced business listings with additional marketing options and features including QR codes and YellowMail. We then started development on version 2.0, which was launched in July 2020 to include information service for the public and a greater number of services, in addition to advanced search features for consumers and commercial features for businesses such as a quotation function.

As MYP matured into a regionally recognised Yellow Pages application solution provider, we cultivated partnerships in the industry, which in turn has strengthened the power of our network and helped us to provide additional services to our clients. As such we are already in the planning stage of the YP v3.0 platform that not only will have the latest technologies integrated, but will also launch as YP iOS and Android mobile apps.

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Contact us by phone or use the web form to find out more about MYP, or for information about our business listings or marketing services, leasing of our Y-Click application, business opportunities or youth entrepreneurship via Digital Quarters. We are happy to meet in person if you wish to discuss any of our services and opportunities available. Do not delay, get in touch!

MYP Online Marketing
Office No.2, 14 Avenue Sodnac, Quatre-Bornes, Mauritius
+230 425 0637
08:30 am to 17:30 pm

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